The idea
From a shopping cart to a guided customer journey.
A grassroots dance school with heart, but a website that buried visitors in information and made the packages hard to understand.
So I designed a customer journey that reveals one decision at a time. The packages appear only once confidence is built.
The website
Customer journey
My role
UX, customer journey, copy and build
Type
Clickable prototype, mobile-first
Built with
Vite + Tailwind
Year
2026
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